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Prepare the whole sequence

Product launch kit

Keep the announcement and the next customer move in one plan. No invented prices, discounts, or countdowns.

Make the next step deliberate.

  1. Announcement

    Publish only verified product, price, availability, and destination facts.

  2. Useful follow-up

    Recheck eligibility before reminding somebody; stop if they purchased.

  3. Post-purchase handoff

    Use an actual order event for essential confirmations, not another promotion.

A brief with boundaries.

Prepare a launch pack from the approved product sheet. Include an announcement, a permission-aware follow-up, a purchase exit, and a review checklist. Do not schedule or send.

Read the complete text
# Product launch kit — Moosewave preparation pack

Keep the announcement and the next customer move in one plan. No invented prices, discounts, or countdowns.

## Agent brief
Prepare a launch pack from the approved product sheet. Include an announcement, a permission-aware follow-up, a purchase exit, and a review checklist. Do not schedule or send.

## Stages
1. Announcement: Publish only verified product, price, availability, and destination facts.
2. Useful follow-up: Recheck eligibility before reminding somebody; stop if they purchased.
3. Post-purchase handoff: Use an actual order event for essential confirmations, not another promotion.

## Published template references
- Editable studio: https://moosewave.com/templates/honest-math-discount/
- Independent publishing sampler: https://moosewave.com/templates/independent-publishing-sampler-email-template/
- Small-app release story: https://moosewave.com/templates/small-app-release-story-email-template/
- Serviceable hardware brief: https://moosewave.com/templates/serviceable-hardware-brief-email-template/
- Accessibility release letter: https://moosewave.com/templates/accessibility-release-letter-email-template/
- Player-first launch letter: https://moosewave.com/templates/player-first-launch-letter-email-template/
- Summer picnic collection: https://moosewave.com/templates/summer-picnic-collection-email-template/
- Compatibility release note: https://moosewave.com/templates/compatibility-release-note-email-template/
- Shared-play invitation: https://moosewave.com/templates/shared-play-invitation-email-template/

## Review checks
- [ ] Timing is a planning choice, not a universally optimal schedule.
- [ ] Only published library templates are included in the pack.
- [ ] Confirm actual facts, permission, exclusions, and destinations.
- [ ] Review the exact message and audience version.

This is a preparation pack, not an activated journey. Template HTML is available through each template's published delivery flow. Example brands and previews are illustrative; no live message is sent.

A planning pack with references and review steps—not an activated journey or a bundle of unpublished HTML.

Published designs to start from.

Real entries in the public library. Preview each design, choose its delivery flow, and replace illustrative content with your approved facts.

These are starting points, not a claim of a completed or activated campaign. Studio examples may need structural changes for your use case.

Keep these checks close.

  • Timing is a planning choice, not a universally optimal schedule.
  • Only published library templates are included in the pack.

Talk to Moosewave about your workflow. For technical context, see documentation and security.