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TransactionalOrders & delivery

Order substitution email template

Farmers-market collection order with one unavailable item and a choice before packing.

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Free · responsive HTML

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Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

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Order substitutionIllustrative preview
Order substitution email template preview
A reviewed browser rendition of the order substitution structure. It is not a send receipt or an inbox-placement claim.

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Message anatomy

A useful starting point, with the important parts named.

Format
Transactional email
Best for
Farmers-market collection order with one unavailable item and a choice before packing
Industry fit
Retail & commerce

Today's delivery arrived without apricots. We have not packed a replacement, so your total will not change unless you choose one.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  • State or event context
  • Plain-language explanation
  • Three labelled facts
  • Primary and secondary action
  • Support or privacy footer

Complete starting copy

Read it as text, not only as a picture.

Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Borough Basket Hall
Subject
Choose a replacement for your market box
Preheader
The apricots did not arrive; pick plums, add credit, or remove the item by 14:00.

Order BB-492 · Reply by 14:00

The apricots are missing. You choose what happens next.

Today's delivery arrived without apricots. We have not packed a replacement, so your total will not change unless you choose one.

Unavailable

Apricots · 500 g

Available instead

Plums · 500 g

Collection

Saturday · 09:00–12:00

Choose my replacementRemove the item
If we do not hear from you by 14:00, we will remove the apricots and reduce your order total by £4.20.

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Connected work

Take the design beyond the canvas.

Transactional email APIConnect the message to a real product event and keep its outcome visible.IntegrationsCarry the right customer and event context into the draft.SecurityKeep account, access, and recovery boundaries explicit.MCP for agentsSee how an assistant could adjust presentation without changing the event, once MCP opens.