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Subject & preheader preview
Let the subject and preheader do different jobs. Compare combinations without treating a character count as a promise about every inbox.
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27 subject characters · 63 preheader characters
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Northline · example senderA little room for adventureMeet the new collection, made for the plans you make on Friday.
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Subject: A little room for adventure Preheader: Meet the new collection, made for the plans you make on Friday.
Make the next step deliberate.
Write the subject
Say what the message is about without unsupported urgency.
Add the missing context
Use the preheader to extend rather than repeat the subject.
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